I soon found out this was not the famous UK copywriter but an American who had more than 30 years experience in the field of radio sales. He now lectures at the University of Texas. However, he may not have been a copywrighter but he does cover the creative product quite well in this 230 page book with good examples of how to work with a small advertiser without an ad agency. But his prime target are people who are selling radio, television and cable air time. Weyland covers making appointments, negotiation, presentations and much more. The pages are full of good arguements and strategies to use with reluctant clients. Chapter 22 on Objections is a 'must read' for sales people. MediaCorp, SPH Unionworks and Starhub sales teams, go out and buy this book today!

--Marc Tan