| Selected book reviews |
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The New Age of Innovation
Reviewed in Today's Manager
Aug-Sep 08 |
| According to the authors, there are two premises that firms must acknowledge to be successful: that value is based on unique, personalized experiences of consumers; and that since no company can hope to satisfy the varied expectations of so many consumers, it must diversify how it operates to survive. More... |
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Billions of Entrepreneurs
Reviewed in Today's Manager
Aug-Sep 08 |
| It is intriguing to read that the 2001 graduating class of Yale University did not know enough about China and India. Yale University president, Richard Levin lamented:"The mayor of Shanghai asked me why…every school child in China can identify the author and date of our Declaration of Independence and so few of ours can identify when the Qing dynasty fell, when the Long March occurred, and when the Communists took over." More... |
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